2010 has already been a busy year for Europe based, The Hideaways Club. It formed reciprocity partnerships with two other clubs, Banyan Tree Private Residences in Asia and Equity Estates in the US. It now adds an Asian hotel partner and an airline to offer more services and destinations for its members.

Shangri-La Hotels

Members of The Hideaways Club now have access to exclusive rates at Shangri-La’s luxury hotels in Singapore, Hong Kong, Bangkok, Dubai and Abu Dhabi, as well as Penang and Kuala Lumpur in Malaysia. These hotels have been specifically selected as the perfect stop-over or twin centre destinations to the properties offered by The Hideaways Club. Benefits enjoyed by the club members include special discounted rates for the Shangri-La’s Horizon Club rooms, which offer higher levels of accommodation, enhanced levels of service, Club Floor check-in and check-out, all day complimentary refreshments and a personal concierge.

Etihad Airways

As a result of a new partnership with Etihad Airways, members of The Hideaways Club can travel in style and comfort with the award winning national airline of the UAE. Hideaways members will benefit from exclusive Etihad fares and services including private limousine transfers to Heathrow and Manchester airports, bespoke business class fares, use of spa facilities and fine dining options at airport lounges and automatic entry to Etihad’s frequent flyer programme, Etihad Guest. Etihad won the title the worlds’ leading airline at the World Travel Awards in November 2009 and won the Skytrax award for Best Business Class in 2008.

The seven year old airline, is the national airline of the United Arab Emirates, and has flights to Soth Africa, Thailand, Indonesia, Japan and China - locations where Hideaways either has its own homes or has partner homes.

Mike Balfour, Chairman and co-founder of The Hideaways Club said, “We are delighted to have formed these two partnerships as both companies represent the highest standards of quality, service and comfort enjoyed by members of The Hideaways Club. These agreements further underline what is a very exciting time for the Club and we are greatly encouraged by the rapid expansion of both the membership and property portfolio over the past year. We firmly believe that the strong growth we have been experiencing is a powerful endorsement of our business model.”

With its recent alliances with US based Equity Estates and the Banyan Tree Private Collection, members of the Club have the choice of over 45 homes in which to holiday. See the related articles below for more on these two partnerships.